Ernst & Young Insight: Women entrepreneurs: Build a public profile

The Entrepreneurial Winning Women program allows Ernst & Young to shine the spotlight on some of the most ambitious and original women entrepreneurs in the country.

The resulting press and other external visibility opportunities provides direct benefits: clearly, it is easier to win the attention of potential customers, investors, advisors and strategic partners if the media and other stakeholders have already identified you as someone to watch by quoting you, hosting you, or offering you time at the microphone. Positive messaging generated by public relations can also help drive the company’s brand position and support business development.

Still, many second-stage women entrepreneurs do not concentrate heavily on their public profile.

 

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