Air Canada is hoping its new low-cost carrier, Rouge, will give the country’s largest carrier an opportunity to refresh its image both aesthetically and in terms of customer experience.
And it’s reaching out to the experts to do so: The Walt Disney Co.
“We’re going for a relaxed casual, yet stylish look,” Michael Friisdahl, Air Canada Rouge chief executive, said in an interview Monday.
“We’re going to have on an on-board experience that is going to be very engaging, very family focused and we’re engaging Disney to help with that. It’s also going to be very professional, and I think that’s key,” he added.
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