From London to Dubai, the world is poised to throw the second big new year party of the year, with the Chinese lunar festival set to kick off this week.
Festivities are being planned the world over to help ring in the lunar new year, celebrated not only by the Chinese but also by Korean, Japanese and Vietnamese cultures.
And while no doubt the revelry is to help Asians fete their biggest holiday of the calendar year, it’s also worth noting that some of the biggest parties planned outside China are within cities that are actively wooing Chinese business and visitors an affluent and mobile market.
In 2012, Chinese travellers spent $102 billion overseas, making them the world’s biggest spenders ahead of Germans and US tourists.
Last year, it’s estimated that around 97 million Chinese tourists visited foreign destinations.
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