Lululemon plans ‘substantial investment’ in menswear

Lululemon has its sights on growing its share in menswear, its CEO said on Wednesday, a rare bright spot in last year’s apparel market.

“I think for Canada in particular [menswear] is an enormous growth lever for us,” Christine Day said at the ICR XChange investor conference in Miami. “We know that we are gaining a lot of traction in Canada in men’s and you will see us making a substantial investment in our men’s team. You will see us making more of a concerted effort which will drive Canada and our U.S. business.”

A little over a year and a half ago, menswear represented 8% of sales at the Vancouver-based retailer. Year to date, the category has hit 12% with the holiday season peaking at 15%, Ms. Day said.

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