Sun Life Champions the Benchmark Wealth Management Awards
(7 December 2012 — Hong Kong) Sun Life won four Benchmark Wealth Management Awards, namely:
· Brand of the Year (Best in Class): To become finalists, the Company’s brand strategy must adopt a strong approach in Corporate Social Responsibility that is linked to the brand value. The Brand must have clear communication of its core brand value that resonates well with the end customers in Hong Kong. It must demonstrate consistencies of brand message and business practices in addition to the measurable effect on brand equity that clearly demonstrates positive impact on awareness, purchase intention, desire and action. And lastly, the company must have a good end customer feedback mechanism.
· Corporate Citizenship (Best in Class): The Corporate Citizenship award recognized company with the best structured commitment to corporate sustainability goals, through initiative in Business, People and the Environment.
· Investor Education (Outstanding Achiever): Investor Education award recognized company with program and initiatives best educate and promote investors’ safety, rights and interests without any direct business interests to the organization.
· CEO of the Year–Insurance: The CEO award of the year recognized the CEO in the insurance sector whose influence has most contributed to the advancement of the industry standards, knowledge and practice in the past three years.
Roger Steel, CEO of Sun Life Hong Kong said, “we are so honor and glad to receive these awards from Benchmark, and that indicates that our brand strategies and positioning is very well received by customers. I am committed to lead the Sun Life team to help customers to achieve lifetime financial security through our comprehensive range of innovative products and services.”
The award presentation ceremony took place on Nov 28, 2012 at the Renaissance Hotel Harbor View Hong Kong. To be the Best in Class, the winning company needs to score 80% or above in all required areas.
About Sun Life Financial
Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individual and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Vietnam and Bermuda. As of September 30, 2012, the Sun Life Financial group of companies had total assets under management of CDN$515 billion. Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.
In Hong Kong, Sun Life Financial has a multi-channel distribution serving approximately 1.1 million customers. It has received numerous awards including HK’s Most Valuable Companies Awards, Prime Awards for Brand Excellence 2011, and Caring Company Award for the 11th consecutive year (2002-2012).
Published since 1996, Benchmark provides professional advice on investment, managing money and wealth management. Benchmark is a bi-lingual monthly personal finance magazine published by WealthAsia Media. Benchmark has a circulation of 15,000 readers who are affluent men and women, professional advisers and sophisticated investors who are actively involved in their personal-finance decisions, which Benchmark editorial direction is guided by their expectations. Benchmark Signature Award Series includes the Benchmark Wealth Management Awards, Benchmark Fund of the Year Awards and Benchmark Advisor of the Year Awards.
Branding & Communications