Sun Life makes new push into Asia

Sun Life Financial Inc. has inked a new deal in Asia that it likens to sowing the first seeds of future mighty oaks.

The company (through a subsidiary) signed an agreement with Vietnamese insurer PVI Holdings on Thursday to form a new life insurance firm called PVI Sun Life Insurance Company Ltd., or PVI Sun Life, for short.

“There are very few people who have bought life insurance yet in Vietnam,” said chief executive officer Dean Connor in a call from Hanoi, Vietnam, where the deal was signed. “But as these people move into the middle class they’re going need what our industry has to offer.”

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Sun Life is a leading international provider of protection and wealth accumulation products and services to individual and corporate customers. With offices in 23 countries serving millions of customers, we help people achieve financial peace of mind by providing sound financial solutions throughout their lifetimes.

The company was founded in 1865 and is headquartered in Toronto, Canada. Sun Life Financial Inc. is a public company and trades on the Toronto, New York and Philippine stock exchanges under ticker symbol SLF.



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