Press Release: Sun Life Hong Kong Appoints New Agency Officer

 (Hong Kong, 9 May 2012) Sun Life Hong Kong today announced the appointment of Belinda Au as Chief Agency Officer, report directly to Roger Steel, CEO of Sun Life Hong Kong.

Belinda Au joins Sun Life Hong Kong as Chief Agency Officer.  Ms Au has a wealth of insurance and management experience, with her most recent role as Vice President of AIA Group Distribution regional office, where she has taken a leading role in a number of agency transformation initiatives across Asia. Working closely with local businesses, Ms Au was responsible for driving, implementing and monitoring agency strategies, sharing best practices and ensuring production and recruitment initiatives are aligned with overall growth objectives.

Ms Au has over 20 years of industry experience including front line and back office management responsibilities covering agency, bancassurance, direct sales, marketing, operations and customer relationship management. Prior to AIA, she was Vice President, China Agency Development of Manulife Sinochem Life Insurance Company Ltd., where she was charged with chief agency officer’s responsibilities of developing and executing strategic plans on business growth for the agency channel.

 In addition, Sun Life Hong Kong also promotes Vivian Choi to Senior Vice President, Individual Life Business in charge of product development, product management and product-related regulatory and marketing communications, plus the investment funds marketing function and operations.

She has been in the life insurance industry for more than 20 years and has extensive experience in managing life and agency operations, product development, marketing as well as system development projects. Prior to joining Sun Life, Ms. Choi has held senior positions in various multinational insurance providers.  Ms. Choi was also one of the pioneers to set up the Distinguished Customer Service Award for the life insurance industry in Hong Kong when she served as the President of the FLMI Society of Hong Kong (currently named as LOMA Society of Hong Kong). Ms. Choi is a FLMI & ALHC.

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About Sun Life Financial
Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of December 31, 2011, the Sun Life Financial group of companies had total assets under management of CAD$465.5 billion (approximately HK$3550 billion). Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

Sun Life Hong Kong is a wholly-owned subsidiary of Sun Life Assurance Company of Canada. Sun Life Hong Kong has operated in the region since 1892 and on February 22, 2012 it celebrated its 120th anniversary. Today, Sun Life Hong Kong provides professional financial services to approximately 1.1 million customers through our individual life business and our pension third party administration business.  

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