Asia–Pacific Insurance Outlook

HONG KONG, 20 February 2012 – Ernst & Young’s Global Insurance Customer Survey  released today highlights how a combination of increased expectations and accessible technology mean that the insurance industry is now facing a far more demanding customer and that those suppliers who fail to make a rapid move to a more consumer-friendly business model risk being left behind.

Graham Handy, ASEAN Insurance Leader at Ernst & Young and the Asia-Pacific lead for the Survey, commented, “While consumers remain relatively confident in the insurance industry, their expectations are constantly evolving and the industry has not always managed to keep pace. Our survey found that, though there are variations in customer attitudes and behaviors around the globe, there are some remarkably consistent underlying themes about what consumers want and where they expect more from insurers.”


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