RIM Builds on Success in Indonesia with New Product Launch

RIM’s dominance of the world’s 4th largest country (by population) continues!

From the recent launch in Jakarta:

“The subscribers of “BlackBerry Internet Service (BIS),” a service provisioned through a mobile phone service provider, has multiplied by a factor of 10 in the last two years, while around 85 percent of Blackberry users in Indonesia have activated BlackBerry Messenger (BBM) service.

On the sidelines of the event, RIM’s regional managing director for Asia Pacific, Gregory Wade, said Reseach firm IDC estimated that by the end of this year, Blackberry’s market share in Indonesia would be 42 percent. 

Jim Balsillie on stage at the launch:

Rim-indonesia


According to IDC data, the annual shipment of BlackBerry products to Indonesia would be close to 4 million by end of this year, he told the Jakarta Globe. 

“By 2015, the annual shipment of BlackBerry smartphones to Indonesia would reach 9.7 million, in front of Android and Windows mobile smartphones. We are very optimistic about it.” 

Wade said the great thing about Southeast Asia’s largest market was the large base of growing middle class, which is estimated to reach 150 million people by 2015. Indonesia’s economy, meanwhile, was estimated to grow 6.5 percent this year, due to strong domestic spending and investment. “

Get the full story here.

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